Art Direction / Logo / Brand Design

Down on your Luck Track Club

Project Description:

Down On Your Luck Track Club welcomes those who have trained and prepared for the big race and flopped. The process that encompasses the wins and the losses. Collaboration project with Olympian Ben Blankenship, DOYLTC is the celebration of the process, which can be applied beyond the track.

The crying unicorn whose horn is also a birthday hat embodies the flop of what could have been a great day. Welcome to the club, you fucked up.

Washed Up

The launch of the Great American Washed Up Tour by Ben Blankenship, was celebrated with the launch of the first set of t-shirts for sale through social media which quickly gained traction. The design brings forth the DOYLTC brand elements and typography to life and shows how well it resonates with the audience.