On the pursuit
of creating
with purpose.

FKD Design is the studio of Jose Lule-Juarez, a graphic designer and illustrator. Tucked in the Willamette Valley, FKD Design focuses on illustration, logo and brand design. He enjoys design for brands and organizations with a purpose. You may find him enjoying a cup cafecito, doodling, lowriding and staying true to his raíces.

world athletics championships oregon22

ART DIRECTION | ILLUSTRATION | BRANDING | LOGO DESIGN

Honestly, this section deserves a whole website to encompass everything, stay tuned… or not, it is all good. Legend the Bigfoot’s Origin Comic featured below!

Colorful sunset over a body of water with mountains in the distance.
Cartoon yellow monster with big eyes and sharp teeth in a room with a bookshelf and a poster.
Silhouette of a person pulling a large rock against a sunset, with a cartoon lion character on the right.
Animated scene of a night sky with clouds, stars, a moon, and a lake reflecting the sky, with a cartoon character with yellow fur, closed eyes, and a fire in front.
Cartoon lion character with yellow fur, wearing a purple top with a rainbow-colored logo, raising a fist in a celebratory gesture, with a large industrial building and a cloudy sky in the background.
Illustration for the World Athletics Championships Oregon 22, featuring a female athlete running with a background of colorful geometric patterns and landscape elements, and the text 'The Best of All Worlds'.

bring recycling MOOO-VE MILK CARTONS!

ART DIRECTION | ILLUSTRATION | PRINT DESIGN | LOGO DESIGN

Indoor stairwell with large windows, a poster on the wall promoting reducing, reusing, and refilling, and a door at the bottom of the stairs.
Two vintage-style milk cartons with a cartoon cow face wearing sunglasses, one red and one green, with text saying "Dump Leftover Milk Here!"
A milk dispensing machine with two cartoon cow decals, one brown and one white, and a digital display showing the temperature. Above it, a sign with cartoon cows and the text 'Moo-ve over Milk Cartons!'

BECAUSE SOMETIMES WE LIKE TO SEE MORE ;)

check out some projects in detail

Adelante Farmers Market

Adelante Farmers Market
Endless Mileage Project

Endless Mileage Project
LACE Oregon

LACE Oregon
Eugene Coast & Cascades Map

Eugene Coast & Cascades Map
Kali Tequila

Kali Tequila
Down On Your Luck TC

Down On Your Luck TC
Medella Therapy Identity

Medella Therapy Identity
CAUSA May Day 2021

CAUSA May Day 2021
YGB Brand

YGB Brand
Solidaridad Inmigrante Colaborativa

Solidaridad Inmigrante Colaborativa
Tequilero Magazine

Tequilero Magazine
Junot Diaz Book Jackets

Junot Diaz Book Jackets
IRC Annual Report

IRC Annual Report
2017 Monologos de la Vagina

2017 Monologos de la Vagina